{"id":21503,"date":"2019-06-19T09:07:13","date_gmt":"2019-06-19T09:07:13","guid":{"rendered":""},"modified":"2019-06-19T09:07:13","modified_gmt":"2019-06-19T09:07:13","slug":"vianamilk-tiep-tuc-la-thuong-hieu-duoc-lua-chon-nhieu-nhat","status":"publish","type":"post","link":"https:\/\/dntieubieuna.vn\/?p=21503","title":{"rendered":"Vianamilk ti\u1ebfp t\u1ee5c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t"},"content":{"rendered":"

\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 2 li\u00ean ti\u1ebfp, Vinamilk tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh v\u00e0 7 n\u0103m li\u1ec1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t trong ng\u00e0nh h\u00e0ng s\u1eefa, s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa.

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                 C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk lu\u00f4n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a th\u00edch<\/FONT><\/EM><\/STRONG><\/SPAN>

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B\u1ed9 ph\u1eadn Worldpanel thu\u1ed9c Kantar – t\u1ed5 ch\u1ee9c h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n, v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o uy t\u00edn \u201cD\u1ea5u ch\u00e2n th\u01b0\u01a1ng hi\u1ec7u 2019\u201d (Brand Footprint).<\/FONT><\/DIV>

B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i c\u1ea3 2 khu v\u1ef1c th\u00e0nh th\u1ecb (g\u1ed3m 4 th\u00e0nh ph\u1ed1 l\u1edbn) v\u00e0 n\u00f4ng th\u00f4n c\u1ee7a Vi\u1ec7t Nam; \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean th\u01b0\u1edbc \u0111o \u0110i\u1ec3m ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (CRP) nh\u1eb1m \u0111o l\u01b0\u1eddng c\u00f3 bao nhi\u00eau h\u1ed9 gia \u0111\u00ecnh trong ph\u1ea1m vi nghi\u00ean c\u1ee9u ch\u1ecdn mua m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea7n su\u1ea5t mua.<\/FONT><\/P>

Trong Brand Footprint n\u0103m 2019, \u0111i\u1ec3m CRP c\u1ee7a Vinamilk d\u1eabn \u0111\u1ea7u t\u1ea1i c\u1ea3 khu v\u1ef1c th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n c\u1ee7a Vi\u1ec7t Nam trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh. Trong \u0111\u00f3, t\u1ea1i khu v\u1ef1c th\u00e0nh th\u1ecb, Vinamilk c\u00f3 \u0111i\u1ec3m CRP cao v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/FONT><\/P>

Nh\u01b0 v\u1eady, \u0111\u00e2y l\u00e0 n\u0103m th\u1ee9 2 li\u00ean ti\u1ebfp, Vinamilk tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh v\u00e0 7 n\u0103m li\u1ec1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t trong ng\u00e0nh h\u00e0ng s\u1eefa, s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa.<\/FONT><\/P>

Kantar Worldpanel nh\u1eadn x\u00e9t: \u201cVinamilk ti\u1ebfp t\u1ee5c t\u1ecfa s\u00e1ng, l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t, v\u1edbi \u0111i\u1ec3m CRP v\u01b0\u1ee3t qua m\u1ecdi \u0111\u1ed1i th\u1ee7 \u1edf c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb m\u1edbi h\u1ea5p d\u1eabn nh\u01b0 s\u1eefa \u0111\u1eadu n\u00e0nh Vinamilk h\u1ea1t \u00f3c ch\u00f3, s\u1eefa ADM chu\u1ed1i, s\u1eefa chua n\u1ebfp c\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d.<\/FONT><\/P>

S\u1ef1 n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 gi\u00fap Vinamilk duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb th\u01b0\u1eddng s\u1eefa trong nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp.
Theo m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00e1c do Nielsen Vi\u1ec7t Nam th\u1ef1c hi\u1ec7n, Vinamilk hi\u1ec7n \u0111ang \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u1ec1 c\u1ea3 s\u1ea3n l\u01b0\u1ee3ng l\u1eabn doanh s\u1ed1 b\u00e1n ra c\u1ee7a c\u1ea3 ng\u00e0nh h\u00e0ng s\u1eefa n\u01b0\u1edbc v\u00e0 s\u1eefa b\u1ed9t tr\u1ebb em trong 12 th\u00e1ng li\u00ean ti\u1ebfp (t\u1eeb th\u00e1ng 3\/2018 \u0111\u1ebfn th\u00e1ng 2\/2019).<\/FONT><\/P>

Chia s\u1ebb v\u1ec1 k\u1ebft qu\u1ea3 n\u00e0y, \u00f4ng Phan Minh Ti\u00ean, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Vinamilk cho bi\u1ebft, Vinamilk lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng ch\u1ea5t l\u01b0\u1ee3ng, theo c\u00e1c xu h\u01b0\u1edbng ti\u00ean ti\u1ebfn tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 cam k\u1ebft c\u1ee7a Vinamilk v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong su\u1ed1t 43 n\u0103m qua.<\/FONT><\/P>

V\u1edbi v\u1ecb th\u1ebf l\u00e0 c\u00f4ng ty dinh d\u01b0\u1ee1ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, Vinamilk lu\u00f4n cho th\u1ea5y s\u1ef1 \u0111i \u0111\u1ea7u trong c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n cao nh\u1ea5t c\u1ee7a qu\u1ed1c t\u1ebf. C\u00f4ng ty li\u00ean t\u1ee5c gi\u1edbi thi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi theo c\u00e1c xu h\u01b0\u1edbng dinh d\u01b0\u1ee1ng ti\u00ean ti\u1ebfn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 s\u1eefa t\u01b0\u01a1i 100% organic, 100% A2, s\u1eefa c\u00f4ng th\u1ee9c tr\u1ebb em Vinamilk organic gold \u0111\u1ea1t chu\u1ea9n ch\u00e2u \u00c2u \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam. C\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 b\u1ed9 ba s\u1eefa \u0111\u1eadu n\u00e0nh h\u1ea1nh nh\u00e2n, \u00f3c nh\u00f3, \u0111\u1eadu \u0111\u1ecf, hay c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi d\u00e0nh cho thanh thi\u1ebfu ni\u00ean nh\u01b0 th\u1ee9c u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng Vinamilk power, my joy\u2026 \u0111ang \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c.<\/FONT><\/P>

Nghi\u00ean c\u1ee9u Brand Footprint to\u00e0n c\u1ea7u do Kantar th\u1ef1c hi\u1ec7n tr\u00ean 72% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi, v\u1edbi 1 t\u1ef7 h\u1ed9 gia \u0111\u00ecnh t\u1ea1i 49 qu\u1ed1c gia, 5 l\u1ee5c \u0111\u1ecba, v\u1edbi t\u1ed5ng m\u1ee9c \u0111\u00f3ng g\u00f3p trong GDP to\u00e0n c\u1ea7u l\u00e0 85%. Kantar nghi\u00ean c\u1ee9u h\u01a1n 21.400 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u1edf c\u00e1c l\u0129nh v\u1ef1c th\u1ee9c u\u1ed1ng, th\u1ef1c ph\u1ea9m, s\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe-s\u1eafc \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c gia \u0111\u00ecnh.<\/FONT><\/P>
                                                                                          Theo Minh Thi
                                                                          Chinhphu.vn (ng\u00e0y 18\/6\/2019) 
<\/EM>
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\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 2 li\u00ean ti\u1ebfp, Vinamilk tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh v\u00e0 7 n\u0103m li\u1ec1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t trong ng\u00e0nh h\u00e0ng s\u1eefa, s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa.                 C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk lu\u00f4n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng […]<\/p>\n","protected":false},"author":2,"featured_media":21497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"_links":{"self":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/21503"}],"collection":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21503"}],"version-history":[{"count":0,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/21503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/media\/21497"}],"wp:attachment":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}