{"id":21205,"date":"2016-09-05T14:38:43","date_gmt":"2016-09-05T14:38:43","guid":{"rendered":""},"modified":"2016-09-05T14:38:43","modified_gmt":"2016-09-05T14:38:43","slug":"cong-thuc-bi-mat-trong-thanh-cong-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/dntieubieuna.vn\/?p=21205","title":{"rendered":"C\u00f4ng th\u1ee9c b\u00ed m\u1eadt trong th\u00e0nh c\u00f4ng c\u1ee7a Vinamilk"},"content":{"rendered":"

D\u00e1m ti\u00ean phong, kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi c\u00f9ng nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang l\u00fac \u0111\u00e3 \u0111\u01b0a Vinamilk v\u00e0o danh s\u00e1ch c\u00f4ng ty ni\u00eam y\u1ebft t\u1ed1t nh\u1ea5t ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.

<\/STRONG>T\u1ea1p ch\u00ed Forbes v\u1eeba c\u00f4ng b\u1ed1 50 c\u00f4ng ty ni\u00eam y\u1ebft t\u1ed1t nh\u1ea5t ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (Fab 50). \u0110\u00e2y l\u00e0 n\u0103m \u0111\u1ea7u ti\u00ean Vi\u1ec7t Nam c\u00f3 \u0111\u1ea1i di\u1ec7n trong danh s\u00e1ch n\u00e0y, \u0111\u00f3 l\u00e0 C\u00f4ng ty c\u1ed5 ph\u1ea7n S\u1eefa Vi\u1ec7t Nam (Vinamilk).<\/SPAN><\/FONT>

N\u00f3i v\u1ec1 Vinamilk, Forbes cho bi\u1ebft: “C\u00f4ng th\u1ee9c b\u00ed m\u1eadt c\u1ee7a c\u00f4ng ty n\u00e0y, l\u00e0 ch\u1ec9 c\u1ea7n h\u1ecfi b\u1ea5t k\u1ef3 tr\u1ebb em n\u00e0o th\u00ec s\u1ebd bi\u1ebft”. G\u1eafn li\u1ec1n v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a b\u00e0 Mai Ki\u1ec1u Li\u00ean.<\/SPAN>

Sau nhi\u1ec1u n\u0103m \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t b\u01a1 s\u1eefa t\u1ea1i Li\u00ean bang X\u00f4 Vi\u1ebft (c\u0169), n\u0103m 1976, b\u00e0 Mai Ki\u1ec1u Li\u00ean v\u1ec1 n\u01b0\u1edbc v\u00e0 b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty s\u1eefa Nh\u00e0 n\u01b0\u1edbc. Ch\u1ec9 trong m\u1ed9t n\u0103m, ng\u01b0\u1eddi ph\u1ee5 n\u1eef sinh n\u0103m 1953 \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m v\u00e0o v\u1ecb tr\u00ed qu\u1ea3n l\u00fd v\u00e0 sau 5 n\u0103m, b\u00e0 tr\u1edf th\u00e0nh Ph\u00f3 gi\u00e1m \u0111\u1ed1c nh\u00e0 m\u00e1y. T\u1eeb n\u0103m 1993, b\u00e0 gi\u1eef v\u1ecb tr\u00ed T\u1ed5ng gi\u00e1m \u0111\u1ed1c t\u1ea1i \u0111\u01a1n v\u1ecb nay l\u00e0 C\u00f4ng ty c\u1ed5 ph\u1ea7n S\u1eefa Vi\u1ec7t Nam.<\/SPAN>

N\u1eef l\u00e3nh \u0111\u1ea1o \u0111\u01b0a Vinamilk l\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n v\u00e0o n\u0103m 2003, tr\u1edf th\u00e0nh c\u00f4ng ty s\u1eefa l\u1edbn nh\u1ea5t v\u00e0 l\u00e0 doanh nghi\u1ec7p ni\u00eam y\u1ebft l\u1edbn th\u1ee9 5 tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n TP HCM th\u1eddi \u0111i\u1ec3m \u1ea5y.<\/SPAN>

T\u1eeb m\u1ed9t c\u00f4ng ty ch\u1ec9 s\u1ea3n xu\u1ea5t s\u1eefa \u0111\u1eb7c v\u1edbi 2 nh\u00e0 m\u00e1y, nay Vinamilk l\u00e0 doanh nghi\u1ec7p v\u1edbi v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng l\u00ean t\u1edbi 10 t\u1ef7 USD, doanh thu 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2016 \u0111\u1ea1t 1,8 t\u1ef7 USD v\u00e0 x\u1ebfp th\u1ee9 24 trong danh s\u00e1ch FAB 50 n\u0103m 2016 c\u1ee7a Forbes. S\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e1nh d\u1ea5u l\u1ea7n \u0111\u1ea7u ti\u00ean m\u1ed9t c\u00f4ng ty Vi\u1ec7t Nam l\u1ecdt top FAB 50, danh s\u00e1ch x\u1ebfp h\u1ea1ng 50 c\u00f4ng ty ni\u00eam y\u1ebft h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/SPAN>

<\/FONT>V\u1ecb “n\u1eef t\u01b0\u1edbng” \u0111\u00e3 \u00e1p d\u1ee5ng phong c\u00e1ch qu\u1ea3n l\u00fd h\u1ecdc h\u1ecfi t\u1eeb qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang mu\u1ed1n \u0111\u00f3ng g\u00f3p v\u1ed1n v\u00e0o doanh nghi\u1ec7p, Vinamilk \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty ni\u00eam y\u1ebft l\u1edbn \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam n\u00e2ng ph\u1ea7n v\u1ed1n s\u1edf h\u1eefu kh\u1ed1i ngo\u1ea1i l\u00ean t\u1edbi 100%. \u0110\u1ed9ng th\u00e1i n\u00e0y gi\u00fap c\u1ed5 phi\u1ebfu h\u00e3ng t\u0103ng gi\u00e1 20% trong giai \u0111o\u1ea1n t\u1eeb \u0111\u1ea7u th\u00e1ng 7 t\u1edbi 19\/8.

<\/A>

B\u00e0 Mai Ki\u1ec1u Li\u00ean, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Vinamilk, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00f4ng ty trong h\u00e0nh tr\u00ecnh 40 n\u0103m \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u01b0\u01a1n ra ngo\u00e0i l\u00e3nh th\u1ed5 Vi\u1ec7t Nam.<\/SPAN>

“L\u00e0 m\u1ed9t l\u00e3nh \u0111\u1ea1o, b\u1ea1n ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u0169ng ph\u1ea3i ti\u00ean phong ho\u1eb7c tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng”, b\u00e0 Li\u00ean tr\u1ea3 l\u1eddi Forbes.<\/SPAN>

N\u1eef CEO l\u1ea5y v\u00ed d\u1ee5, n\u0103m 1983, Vinamilk ra m\u1eaft s\u1ea3n ph\u1ea9m s\u1eefa chua d\u00f9 v\u1ea5p ph\u1ea3i ho\u00e0i nghi v\u1ec1 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng. Nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n cho r\u1eb1ng c\u00f4ng ty n\u00ean tr\u00e1nh c\u1ea1nh tranh v\u1edbi c\u00e1c gia \u0111\u00ecnh l\u00e0m s\u1eefa chua t\u1ea1i gia, m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng th\u1ea5y \u1edf Vi\u1ec7t Nam khi \u0111\u00f3.<\/SPAN>

“M\u1ed1i quan t\u00e2m c\u1ee7a t\u00f4i l\u00e0 h\u00e0m l\u01b0\u1ee3ng dinh d\u01b0\u1ee1ng t\u1ed1t cho c\u01a1 th\u1ec3 trong s\u1ea3n ph\u1ea9m. Th\u1ef1c t\u1ebf s\u1eefa chua Vinamilk l\u00fac \u0111\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00fa h\u00edch cho th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u00e1n h\u1ebft veo. \u0110\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 tr\u00e1ch nhi\u1ec7m v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00ean phong”, b\u00e0 chia s\u1ebb.<\/SPAN>

<\/FONT>Nh\u1edd t\u01b0 duy n\u00e0y c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u, c\u00f4ng ty v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh trong cu\u1ed9c c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf du nh\u1eadp v\u00e0o Vi\u1ec7t Nam k\u1ec3 t\u1eeb th\u1eadp ni\u00ean 90 c\u1ee7a th\u1ebf k\u1ef7 XX. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng c\u0169ng cung c\u1ea5p tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m t\u1edbi c\u00e1c si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng, b\u1ecf \u0111\u01a1n v\u1ecb trung gian, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed. Vinamilk hi\u1ec7n cung \u1ee9ng s\u1ea3n ph\u1ea9m cho kho\u1ea3ng 230.000 nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 h\u00e0ng v\u00e0 t\u1ef1 v\u1eadn h\u00e0nh 100 c\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng.

<\/A>

Ngo\u00e0i vi\u1ec7c ch\u00fa tr\u1ecdng gi\u1eef v\u1eefng th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, Vinamilk v\u1eabn lu\u00f4n t\u00ecm ki\u1ebfm th\u00eam c\u00e1c c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m ra n\u01b0\u1edbc ngo\u00e0i.<\/SPAN>

Theo b\u00e1o c\u00e1o c\u1ee7a h\u00e3ng nghi\u00ean c\u1ee9u Euro Monitor v\u1ec1 c\u00e1c c\u00f4ng ty s\u1eefa tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Vinamilk x\u1ebfp th\u1ee9 49 to\u00e0n c\u1ea7u v\u1ec1 doanh thu s\u1ea3n ph\u1ea9m s\u1eefa trong n\u0103m 2015, cao h\u01a1n 18% m\u1ee9c trung b\u00ecnh c\u1ee7a c\u00f4ng ty s\u1eefa \u1edf ch\u00e2u \u00c1. \u0110\u01a1n v\u1ecb c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f4ng ty \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 t\u00ednh thanh kho\u1ea3n \u1edf c\u00e1c khu v\u1ef1c.<\/SPAN>

\u201cVinamilk \u0111ang s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u00e1ng m\u01a1 \u01b0\u1edbc m\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c n\u1ebfu mu\u1ed1n c\u00f3 s\u1ebd ph\u1ea3i \u0111\u1ea7u t\u01b0 trong 10 n\u0103m \u0111\u1ec3 ph\u00e1t tri\u1ec3n\u201d, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh SSI Fiachara Mac Cana nh\u1eadn x\u00e9t.<\/SPAN>

Nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng 92 tri\u1ec7u d\u00e2n Vi\u1ec7t Nam, Vinamilk kh\u00f4ng ng\u1eebng \u0111\u1ea9y s\u1edbm chi\u1ebfn l\u01b0\u1ee3c marketing. C\u00f4ng ty c\u0169ng nh\u00ecn ra qu\u1ed1c t\u1ebf v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i b\u00ean ngo\u00e0i.<\/SPAN>

<\/FONT>N\u0103m 2014, c\u00f4ng ty mua 70% c\u1ed5 ph\u1ea7n c\u00f4ng ty s\u1eefa Driftwood (M\u1ef9), \u0111\u01a1n v\u1ecb cung c\u1ea5p s\u1eefa v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc t\u1ea1i mi\u1ec1n Nam California v\u00e0 m\u1edbi mua n\u1ed1t 30% v\u00e0o th\u00e1ng 7\/2016, n\u00e2ng t\u1ef7 l\u1ec7 s\u1edf h\u1eefu Driftwood l\u00ean 100%. Th\u01b0\u01a1ng v\u1ee5 gi\u00fap Vinamilk ti\u1ebfp c\u1eadn nhi\u1ec1u c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. C\u0169ng trong 2016, c\u00f4ng ty \u0111\u00e3 m\u1edf m\u1ed9t nh\u00e0 m\u00e1y li\u00ean doanh t\u1ea1i Campuchia.

<\/A>

<\/FONT><\/P>

S\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1eb7c v\u00e0 creamer \u0111\u1eb7c Driftwood do Vinamilk s\u1ea3n xu\u1ea5t b\u00e0y b\u00e1n t\u1ea1i c\u00e1c si\u00eau th\u1ecb M\u1ef9.

N\u1eef doanh nh\u00e2n cho hay, b\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty v\u1edbi nh\u1eefng ti\u00eau chu\u1ea9n qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n qu\u1ed1c t\u1ebf. C\u00f9ng v\u1edbi \u0111\u00f3, quy\u1ebft \u0111\u1ecbnh ni\u00eam y\u1ebft tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n gi\u00fap c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.

“Khi \u0111\u01b0\u1ee3c h\u1ecfi t\u1ea1i sao l\u1ea1i IPO, ch\u00fang t\u00f4i \u0111ang l\u00e0 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. N\u1ebfu kh\u00f4ng c\u1ed5 ph\u1ea7n h\u00f3a, m\u1ed7i quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i c\u1ee7a Vinamilk c\u00f3 th\u1ec3 m\u1ea5t th\u1eddi gian d\u00e0i \u0111\u1ec3 \u0111\u01b0\u1ee3c duy\u1ec7t v\u00ec l\u00e0 doanh nghi\u1ec7p qu\u1ed1c h\u1eefu, t\u0103ng r\u1ee7i ro m\u1ea5t th\u1ecb ph\u1ea7n tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang l\u00ean nhanh ch\u00f3ng”, b\u00e0 chia s\u1ebb.

\u0110\u1ec3 c\u00f4ng ty gi\u1eef v\u1eefng kh\u1ea3 n\u0103ng c\u1ea1nh tranh, kh\u00f4ng ch\u1ec9 l\u00e3nh \u0111\u1ea1o m\u00e0 c\u00e1c nh\u00e2n vi\u00ean \u0111\u1ec1u ph\u1ea3i kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi. To\u00e0n b\u1ed9 6.600 nh\u00e2n s\u1ef1 \u0111\u1ec1u ph\u1ea3i b\u00e1o c\u00e1o m\u1ecdi v\u1ea5n \u0111\u1ec1 m\u00ecnh kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft t\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00fd ho\u1eb7c t\u00ecm ki\u1ebfm gi\u00fap \u0111\u1ee1 trong v\u00f2ng 24 gi\u1edd.

Trong 5-10 n\u0103m t\u1edbi, Vinamilk \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u1eef 80% th\u1ecb ph\u1ea7n s\u1eefa Vi\u1ec7t Nam v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i, n\u00e2ng \u0111\u00e0n b\u00f2 t\u1eeb 14.000 con hi\u1ec7n nay l\u00ean 40.000 con. “Ch\u00fang t\u00f4i cho r\u1eb1ng khi c\u00e1c qu\u1ef9 n\u01b0\u1edbc ngo\u00e0i \u0111\u1eb7t ch\u00e2n v\u00e0o Vi\u1ec7t Nam, Vinamilk s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean h\u1ecd ngh\u0129 t\u1edbi”, b\u00e1o c\u00e1o c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n Ch\u1ee9ng kho\u00e1n S\u00e0i G\u00f2n (SSI) nh\u1ea5n m\u1ea1nh.

Hi\u1ec7n nay, ngo\u00e0i 10 trang tr\u1ea1i v\u00e0 13 nh\u00e0 m\u00e1y trong n\u01b0\u1edbc, Vinamilk c\u00f2n c\u00f3 3 nh\u00e0 m\u00e1y t\u1ea1i M\u1ef9, New Zealand, Campuchia, m\u1ed9t c\u00f4ng ty con t\u1ea1i Ba Lan v\u00e0 \u0111ang x\u00fac ti\u1ebfn xu\u1ea5t kh\u1ea9u \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u01b0 Th\u00e1i Lan, Myanmar v\u00e0 ch\u00e2u Phi.
<\/FONT><\/DIV>


                                                                          <\/FONT>Theo Kh\u00e1nh Linh
                                                                   Hanoimoi (ng\u00e0y 5\/9\/2016)<\/EM><\/STRONG>
<\/FONT><\/P>

<\/FONT><\/DIV><\/DIV>

<\/FONT><\/DIV><\/B><\/SPAN><\/SPAN><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e1m ti\u00ean phong, kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi c\u00f9ng nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang l\u00fac \u0111\u00e3 \u0111\u01b0a Vinamilk v\u00e0o danh s\u00e1ch c\u00f4ng ty ni\u00eam y\u1ebft t\u1ed1t nh\u1ea5t ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.T\u1ea1p ch\u00ed Forbes v\u1eeba c\u00f4ng b\u1ed1 50 c\u00f4ng ty ni\u00eam y\u1ebft t\u1ed1t nh\u1ea5t ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (Fab 50). \u0110\u00e2y l\u00e0 n\u0103m \u0111\u1ea7u […]<\/p>\n","protected":false},"author":2,"featured_media":21200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"_links":{"self":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/21205"}],"collection":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21205"}],"version-history":[{"count":0,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/21205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/media\/21200"}],"wp:attachment":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}