Theo nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c chuy\u00ean gia, tr\u01b0\u1edbc n\u0103m 2006, h\u1ea7u h\u1ebft c\u00e1c DN <\/FONT>du l\u1ecbch Vi\u1ec7t Nam<\/FONT><\/A> ch\u01b0a nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u1ec1 \u00fd ngh\u0129a v\u00e0 t\u01b0 duy x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Ph\u1ea7n l\u1edbn c\u00e1c DN du l\u1ecbch hi\u1ec7n v\u1eabn ch\u01b0a c\u00f3 kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u00ec v\u1eady ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh. Nhi\u1ec1u DN du l\u1ecbch Vi\u1ec7t Nam quan ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n r\u1ea5t \u0111\u01a1n gi\u1ea3n. \u0110a s\u1ed1 cho r\u1eb1ng c\u1ee9 c\u00f3 m\u1ed9t c\u00e1i t\u00ean v\u00e0 logo, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d. T\u1eeb nh\u1eadn th\u1ee9c ch\u01b0a \u0111\u00fang n\u00e0y d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng cho \u0111\u1ebfn nay kh\u00f4ng c\u00f3 nhi\u1ec1u DN du l\u1ecbch Vi\u1ec7t Nam c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf bi\u1ebft \u0111\u1ebfn. Tr\u00ean th\u1ef1c t\u1ebf, ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt DN l\u1eef h\u00e0nh, kh\u00e1ch s\u1ea1n, khu du l\u1ecbch ch\u00fa tr\u1ecdng v\u00e0 \u0111ang d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh <\/FONT>th\u01b0\u01a1ng hi\u1ec7u<\/FONT><\/A> DN, t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ghi nh\u1eadn c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u01b0: Saigontourist hay Vietravel. Chia s\u1ebb kinh nghi\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u DN, \u00f4ng Nguy\u1ec5n Th\u1ebf Vinh – Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty l\u1eef h\u00e0nh Saigontourist cho bi\u1ebft: \u201cTh\u01b0\u01a1ng hi\u1ec7u l\u1eef h\u00e0nh Saigontourist \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 s\u1ef1 cam k\u1ebft c\u1ee7a c\u00f4ng ty v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ti\u00eau ch\u00ed mang t\u00ednh ch\u1ea5t quy\u1ebft \u0111\u1ecbnh nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ti\u00eau ch\u00ed n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng ty t\u1eadp trung th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p n\u00e2ng cao nh\u1eadn th\u1ee9c nghi\u1ec7p v\u1ee5 chuy\u00ean m\u00f4n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn tr\u1ef1c ti\u1ebfp ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nh\u01b0: b\u1ed9 ph\u1eadn kinh doanh, h\u01b0\u1edbng d\u1eabn vi\u00ean, l\u00e1i xe v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 nh\u01b0: \u0111i\u1ec1u h\u00e0nh, ti\u1ebfp th\u1ecb, t\u00e0i ch\u00ednh, s\u1ea3n ph\u1ea9m, cung \u1ee9ng d\u1ecbch v\u1ee5\u2026 Qua \u0111\u00f3 b\u1ea3o \u0111\u1ea3m ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 chuy\u00ean m\u00f4n \u0111\u1ed3ng thu\u1eadn c\u00f3 \u00fd th\u1ee9c cao v\u1ec1 t\u1ea7m quan tr\u1ecdng, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u trong ho\u1ea1t \u0111\u1ed9ng kinh doanh\u201d.<\/SPAN><\/FONT><\/P> X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng nh\u01b0ng gi\u1eef g\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n. Theo Ph\u00f3 gi\u00e1o s\u01b0, Ti\u1ebfn s\u0129 Ph\u1ea1m Trung L\u01b0\u01a1ng – Vi\u1ec7n ph\u00f3 Vi\u1ec7n nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n du l\u1ecbch, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u01b0\u1ee3c xem l\u00e0 kh\u00e2u y\u1ebfu nh\u1ea5t c\u1ee7a ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam. R\u1ea5t hi\u1ebfm khi DN du l\u1ecbch ngh\u0129 \u0111\u1ebfn chuy\u1ec7n \u0111o l\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng k\u1ef3. V\u00ec v\u1eady \u0111\u00e3 c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch th\u1ef1c s\u1ef1 t\u1ed1t nh\u01b0ng \u0111\u00e3 m\u1ea5t d\u1ea7n, trong khi \u0111\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u01b0a ch\u1eafc \u0111\u00e3 t\u1ed1t h\u01a1n nh\u01b0ng bi\u1ebft c\u00e1ch qu\u1ea3n tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ch\u1ea5p nh\u1eadn. \u0110i\u1ec1u \u0111\u00f3 l\u00fd gi\u1ea3i cho vi\u1ec7c t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m ngh\u1ec9 d\u01b0\u1ee1ng bi\u1ec3n \u201cFurama\u201d t\u1ea1i \u0110\u00e0 N\u1eb5ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf bi\u1ebft \u0111\u1ebfn v\u00e0 ch\u1ea5p nh\u1eadn nhi\u1ec1u h\u01a1n, trong khi ti\u00eau chu\u1ea9n, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c nh\u1ec9nh h\u01a1n ch\u00fat \u00edt so v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m <\/FONT>du l\u1ecbch bi\u1ec3n <\/FONT><\/A>c\u00f9ng lo\u1ea1i do c\u00e1c DN du l\u1ecbch Vi\u1ec7t Nam x\u00e2y d\u1ef1ng n\u00ean nh\u01b0 \u201cSun Spa\u201d (Qu\u1ea3ng B\u00ecnh), \u201cVinpearl Land\u201d (Nha Trang),\u2026 Hi\u1ec7n nay, \u0111a s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch bi\u1ec3n \u1edf Vi\u1ec7t Nam b\u01b0\u1edbc \u0111\u1ea7u c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u l\u00e0 c\u1ee7a DN c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u201cm\u1eb9\u201d s\u1eb5n c\u00f3 v\u00e0 kinh nghi\u1ec7m trong ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u00d4ng Ph\u1ea1m Trung L\u01b0\u01a1ng cho bi\u1ebft: \u201cV\u1ea5n \u0111\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1ebd r\u1ea5t \u00edt c\u00e1c DN, \u0111\u1ecba ph\u01b0\u01a1ng quan t\u00e2m \u0111\u1ebfn. Ch\u00fang ta c\u1ee9 t\u01b0\u1edfng l\u00e0 c\u1ee9 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 xong. V\u1ea5n \u0111\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng nh\u1ea5t. Trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng n\u1ed9i dung r\u1ea5t quan tr\u1ecdng l\u00e0: c\u1ee7ng c\u1ed1 \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, ki\u1ec3m so\u00e1t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u ch\u1ec9nh nh\u1eb1m \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ebfu b\u1ecf qua b\u01b0\u1edbc n\u00e0y th\u00ec th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u1ebfn n\u01a1i \u0111\u1ebfn ch\u1ed1n, kh\u00e1ch kh\u00f4ng bao gi\u1edd trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang ta\u201d.<\/SPAN><\/FONT><\/P> B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 b\u1ea5t c\u1eadp c\u1ee7a c\u01a1 ch\u1ebf ch\u00ednh s\u00e1ch c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c DN n\u00f3i chung v\u00e0 c\u00e1c DN du l\u1ecbch n\u00f3i ri\u00eang. Hi\u1ec7n nay, theo c\u01a1 ch\u1ebf hi\u1ec7n h\u00e0nh, DN ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng 5% doanh thu cho ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn qu\u1ea3ng b\u00e1. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 kho\u1ea3n \u201c\u0111\u1ea7u t\u01b0\u201d qu\u00e1 h\u1ea1n h\u1eb9p cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh ph\u1ea7n l\u1edbn c\u00e1c DN Vi\u1ec7t Nam c\u00f2n nh\u1ecf v\u1ec1 quy m\u00f4 kinh doanh. Chia s\u1ebb v\u1ea5n \u0111\u1ec1 n\u00e0y, \u00f4ng Jakie Han – \u0111\u1ea1i di\u1ec7n C\u00f4ng ty Du l\u1ecbch Hoabinhtourist & Convention cho r\u1eb1ng: DN kh\u00f4ng th\u1ec3 tr\u00f4ng ch\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb b\u00ean ngo\u00e0i \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh. B\u1ea3n th\u00e2n DN ph\u1ea3i x\u00e1c \u0111\u1ecbnh th\u1ebf m\u1ea1nh, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ec1 ra k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p. \u0110\u1ed1i v\u1edbi DN m\u1edbi ho\u1eb7c \u0111ang mu\u1ed1n <\/FONT>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u <\/FONT><\/A>th\u00ec n\u00ean t\u00ecm ki\u1ebfm nh\u1eefng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 DN c\u00f3 th\u1ec3 v\u00e0o \u0111\u01b0\u1ee3c. “X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u DN th\u1ef1c s\u1ef1 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 d\u1ec5 nh\u01b0ng c\u0169ng kh\u00f4ng qu\u00e1 kh\u00f3 n\u1ebfu hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m \u0111\u00fang ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y c\u1ea7n xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 t\u1ef1 v\u1eadn \u0111\u1ed9ng c\u1ee7a b\u1ea3n th\u00e2n DN. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u01a1 ch\u1ebf ch\u00ednh s\u00e1ch l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho DN du l\u1ecbch Vi\u1ec7t Nam”<\/SPAN> -\u00f4ng Jakie Han nh\u1ea5n m\u1ea1nh\u201d. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea5u th\u00e0nh n\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u DN du l\u1ecbch. Tuy nhi\u00ean, \u0111a s\u1ed1 c\u00e1c DN du l\u1ecbch n\u01b0\u1edbc ta hi\u1ec7n nay \u0111\u1ec1u \u0111ang \u1edf th\u1ebf y\u1ebfu v\u1ec1 n\u0103ng l\u1ef1c c\u1ea1nh tranh do th\u01b0\u01a1ng hi\u1ec7u DN ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng. Theo […]<\/p>\n","protected":false},"author":2,"featured_media":20754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/20759"}],"collection":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20759"}],"version-history":[{"count":0,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/20759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/media\/20754"}],"wp:attachment":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/dntieubieuna.vn\/images_upload\/small_3507.jpg\")
<\/A>
\u0110\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.
\u1ea2nh minh h\u1ecda.<\/FONT><\/STRONG><\/SPAN>
<\/FONT><\/P>
<\/FONT><\/P>
<\/FONT><\/P>
<\/FONT> Theo V\u00e2n Du
D\u0110DN (ng\u00e0y 29\/9\/2014)<\/FONT><\/EM><\/STRONG><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"