{"id":19845,"date":"2012-10-03T09:32:15","date_gmt":"2012-10-03T09:32:15","guid":{"rendered":""},"modified":"2012-10-03T09:32:15","modified_gmt":"2012-10-03T09:32:15","slug":"10-thuong-hieu-gia-tri-nhat-hanh-tinh","status":"publish","type":"post","link":"https:\/\/dntieubieuna.vn\/?p=19845","title":{"rendered":"10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t h\u00e0nh tinh"},"content":{"rendered":"

H\u00e3ng t\u01b0 v\u1ea5n Interbrand v\u1eeba c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng 100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2012. Trong \u0111\u00f3, d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng Coca-Cola v\u1edbi gi\u00e1 tr\u1ecb \u0111\u1ea1t t\u1edbi 77,8 t\u1ef7 USD.
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Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y l\u1ea1i n\u1eb1m \u1edf hai \u0111\u1ed1i th\u1ee7 h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 l\u00e0 Samsung v\u00e0 Apple. Theo b\u00e1o c\u00e1o c\u1ee7a Interbrand, so v\u1edbi n\u0103m ngo\u00e1i, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple \u0111\u00e3 t\u0103ng t\u1edbi 129%, c\u00f2n c\u1ee7a Samsung t\u0103ng 40%.

Trong khi \u0111\u00f3, m\u1eb7c d\u00f9 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c h\u1ea1ng b\u1eadc nh\u01b0 n\u0103m ngo\u00e1i, nh\u01b0ng Microsoft l\u00e0 c\u00e1i t\u00ean duy nh\u1ea5t trong top 10 b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a “ng\u01b0\u1eddi h\u00f9ng ph\u1ea7n m\u1ec1m” \u0111\u00e3 gi\u1ea3m nh\u1eb9 2% so v\u1edbi n\u0103m 2011.

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t h\u00e0nh tinh theo b\u00ecnh ch\u1ecdn c\u1ee7a Interbrand.

10. Toyota<\/SPAN>

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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 30,3 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +9%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 11<\/SPAN>

M\u1eabu Prius c\u1ee7a Toyota \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u00e0 c\u00f3 \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. H\u00e3ng c\u0169ng ch\u00fa tr\u1ecdng t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3.

9. Samsung
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 32,9 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +40%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 17<\/SPAN>

N\u0103m ngo\u00e1i, Samsung \u0111\u00e3 b\u1ea5t ng\u1edd v\u01b0\u1ee3t l\u00ean tr\u01b0\u1edbc c\u1ea3 Apple v\u00e0 Nokia v\u1ec1 doanh s\u1ed1 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng th\u00f4ng minh. Samsung v\u00e0 th\u1ecb ph\u1ea7n smartphone to\u00e0n c\u1ea7u 19,1% l\u00e0 m\u1ed9t trong nh\u1eefng “t\u01b0\u1ee3ng \u0111\u00e0i” th\u00e0nh c\u00f4ng c\u1ee7a n\u0103m 2012.

8. Intel
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 39,4 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +12%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 7<\/SPAN>

M\u1eb7c d\u00f9 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Intel \u0111\u00e3 t\u0103ng \u1ea5n t\u01b0\u1ee3ng trong n\u0103m qua, nh\u01b0ng v\u1ec1 x\u1ebfp h\u1ea1ng, h\u00e3ng b\u1ecb h\u1ea1 m\u1ed9t b\u1eadc. V\u00e0 \u0111\u00e2y l\u00e0 t\u00ecnh h\u00ecnh chung c\u1ee7a nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn.

7. McDonald’s
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 40,1 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +13%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 6<\/SPAN>

McDonald’s hi\u1ec7n c\u00f3 h\u01a1n 33.500 nh\u00e0 h\u00e0ng \u1edf 119 qu\u1ed1c gia, v\u00f9ng l\u00e3nh th\u1ed5 v\u00e0 h\u00e3ng \u0111ang ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng.

6. GE
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 43,7 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +2%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 5<\/SPAN>

GE \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00e3ng n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb t\u0103ng th\u00eam vi\u1ec7c l\u00e0m trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t cho t\u1edbi c\u00f4ng ngh\u1ec7 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ti\u00ean ti\u1ebfn.

5. Microsoft
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 57,9 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: -2%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 5<\/SPAN>

M\u1eb7c d\u00f9 v\u1eabn \u0111\u1ee9ng \u1edf b\u1eadc 5 nh\u01b0 n\u0103m ngo\u00e1i, song gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a “ng\u01b0\u1eddi h\u00f9ng ph\u1ea7n m\u1ec1m” \u0111\u00e3 gi\u1ea3m 2%. T\u01b0\u01a1ng lai c\u1ee7a Microsoft hi\u1ec7n ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Windows 8 v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng.

4. Google
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 69,7 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +26%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 4<\/SPAN>

L\u1ee3i nhu\u1eadn c\u1ee7a Google kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u00e3ng c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean sau v\u1ee5 mua l\u1ea1i b\u1ed9 ph\u1eadn di \u0111\u1ed9ng c\u1ee7a Motorola. M\u1edbi \u0111\u00e2y, gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a c\u1ee7a Google \u0111\u00e3 v\u01b0\u1ee3t qua Microsoft.

3. IBM
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 75,5 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +8%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 2<\/SPAN>

C\u1ef1u \u00e1 qu\u00e2n n\u0103m ngo\u00e1i \u0111\u00e3 t\u1ee5t xu\u1ed1ng v\u1ecb tr\u00ed th\u1ee9 ba. IBM ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i, tr\u00ean m\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.

2. Apple
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<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 76,6 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +129%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 8
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Huy\u1ec1n tho\u1ea1i ti\u1ebfp t\u1ee5c l\u00e0 huy\u1ec1n tho\u1ea1i. C\u1ea3 hai m\u1eabu \u0111i\u1ec7n tho\u1ea1i iPhone 5 v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng iPad 3 c\u1ee7a Apple \u0111\u1ec1u g\u00e2y ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ee3t s\u00f3ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u.

1. Coca-Cola
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<\/A>

<\/FONT>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 77,8 t\u1ef7 USD

Thay \u0111\u1ed5i so v\u1edbi n\u0103m 2011: +8%

X\u1ebfp h\u1ea1ng n\u0103m 2011: 1<\/SPAN>

C\u1ef1u v\u01b0\u01a1ng n\u0103m ngo\u00e1i ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng ng\u00f4i v\u1ecb trong n\u0103m 2012 n\u00e0y nh\u1edd gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng th\u00eam 8%. Coca-Cola v\u1eabn l\u00e0 c\u00e1i t\u00ean \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n c\u1ea7u, h\u01a1n b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c.


<\/FONT>                                                                         Theo Ho\u00e0i An
                                                           VnEconomy (ng\u00e0y 3\/10\/2012)<\/EM><\/STRONG>




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<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e3ng t\u01b0 v\u1ea5n Interbrand v\u1eeba c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng 100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2012. Trong \u0111\u00f3, d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng Coca-Cola v\u1edbi gi\u00e1 tr\u1ecb \u0111\u1ea1t t\u1edbi 77,8 t\u1ef7 USD.Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y l\u1ea1i n\u1eb1m \u1edf […]<\/p>\n","protected":false},"author":2,"featured_media":19837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/19845"}],"collection":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19845"}],"version-history":[{"count":0,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/19845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/media\/19837"}],"wp:attachment":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}