{"id":18655,"date":"2011-05-10T16:32:40","date_gmt":"2011-05-10T16:32:40","guid":{"rendered":""},"modified":"2011-05-10T16:32:40","modified_gmt":"2011-05-10T16:32:40","slug":"tranh-bao-gia-bang-mua-hang-nhan-hieu-rieng-cua-sieu-thi","status":"publish","type":"post","link":"https:\/\/dntieubieuna.vn\/?p=18655","title":{"rendered":"Tr\u00e1nh b\u00e3o gi\u00e1 b\u1eb1ng mua h\u00e0ng nh\u00e3n hi\u1ec7u ri\u00eang c\u1ee7a si\u00eau th\u1ecb"},"content":{"rendered":"

M\u1ed9t trong nh\u1eefng \u201cchi\u00eau\u201d gi\u1ea3m chi ti\u00eau trong th\u1eddi k\u1ef3 gi\u00e1 c\u1ea3 leo thang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi n\u1ed9i tr\u1ee3 t\u00edn nhi\u1ec7m ch\u00ednh l\u00e0 mua h\u00e0ng t\u1eeb nh\u1eefng nh\u00e3n hi\u1ec7u ri\u00eang bi\u1ec7t c\u1ee7a si\u00eau th\u1ecb. C\u00e1c m\u1eb7t h\u00e0ng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u si\u00eau th\u1ecb \u0111\u1ea9y m\u1ea1nh, coi nh\u01b0 th\u1ebf m\u1ea1nh ri\u00eang c\u1ee7a m\u00ecnh.

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi cho th\u1ea5y, trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, doanh s\u1ed1 h\u00e0ng nh\u00e3n ri\u00eang t\u0103ng kho\u1ea3ng 9% \u1edf M\u1ef9 v\u00e0 5% \u1edf ch\u00e2u \u00c2u, gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u th\u1ecb ph\u1ea7n t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn; t\u1ea1i \u0110\u1ee9c, h\u00e0ng nh\u00e3n ri\u00eang chi\u1ebfm \u0111\u1ebfn 40% th\u1ecb ph\u1ea7n. <\/FONT><\/FONT><\/P>

C\u00e1c chuy\u00ean gia kinh t\u1ebf cho r\u1eb1ng, nh\u00e3n h\u00e0ng ri\u00eang s\u1ebd ng\u00e0y c\u00e0ng c\u00f3 \u0111\u1ea5t s\u1ed1ng trong kinh doanh b\u00e1n l\u1ebb. Xu h\u01b0\u1edbng c\u1ee7a ti\u00eau d\u00f9ng th\u1ebf gi\u1edbi n\u00e0y hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam. Th\u1ef1c t\u1ebf cho th\u1ea5y, b\u00ean c\u1ea1nh gi\u00e1 r\u1ebb th\u00ec ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a h\u00e0ng h\u00f3a nh\u00e3n ri\u00eang do si\u00eau th\u1ecb hay nh\u00e0 ph\u1ea7n ph\u1ed1i cung c\u1ea5p ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 \u1ed5n \u0111\u1ecbnh n\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi l\u00e0m quen v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y th\u00ec r\u1ea5t y\u00ean t\u00e2m v\u00e0 tr\u1edf th\u00e0nh  kh\u00e1ch h\u00e0ng trung th\u00e0nh.

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Kho\u1ea3ng 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, tr\u00ean c\u00e1c k\u1ec7 h\u00e0ng t\u1ea1i c\u00e1c si\u00eau th\u1ecb nh\u01b0 BigC, Fivimart, Co.opMart\u2026 nhi\u1ec1u m\u1eb7t h\u00e0ng mang nh\u00e3n hi\u1ec7u SGC, Wow- gi\u00e1 r\u1ebb hay Fivimart v\u1eabn c\u00f2n kh\u00e1 l\u1ea1 l\u1eabm v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n nhi\u1ec7t t\u00ecnh th\u00ec hi\u1ec7n nay s\u1ef1a l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn h\u00e0ng h\u00f3a nh\u00e3n hi\u1ec7u ri\u00eang gi\u00e1 b\u00e1n th\u01b0\u1eddng r\u1ebb h\u01a1n t\u1eeb 10-30%, th\u1eadm ch\u00ed l\u00e0 70% so v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng c\u00f9ng lo\u1ea1i kh\u00e1c. V\u1edbi l\u1ee3i th\u1ebf c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb l\u1edbn, c\u00f3 h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb \u1edf nhi\u1ec1u n\u01a1i n\u00ean c\u00e1c si\u00eau th\u1ecb c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t hay nh\u00e0 cung c\u1ea5p b\u00e1n h\u00e0ng \u201cth\u00f4\u201d cho m\u00ecnh, t\u1ee9c l\u00e0 ch\u1ec9 \u0111\u00f3ng g\u00f3i bao b\u00ec c\u00f2n nh\u00e3n h\u00e0ng b\u1ecf tr\u1ed1ng. Sau \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c si\u00eau th\u1ecb \u201cm\u1eb7c \u00e1o\u201d m\u1edbi b\u1eb1ng t\u00ean tu\u1ed5i ri\u00eang cho si\u00eau th\u1ecb l\u1ef1a ch\u1ecdn r\u1ed3i tr\u01b0ng b\u00e0y \u1edf nh\u1eefng ch\u1ed7 b\u1eaft m\u1eaft nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/FONT><\/SPAN><\/SPAN><\/P>

Gi\u00e1m \u0111\u1ed1c m\u1ed9t c\u00f4ng ty ph\u00e2n ph\u1ed1i h\u00e0ng ti\u00eau d\u00f9ng l\u1edbn t\u1ea1i H\u00e0 N\u1ed9i nh\u1eadn x\u00e9t: H\u00e0ng h\u00f3a nh\u00e3n ri\u00eang \u0111ang \u0111\u01b0\u1ee3c c\u00e1c si\u00eau th\u1ecb \u0111\u1ea9y m\u1ea1nh nh\u01b0 m\u1ed9t \u01b0u th\u1ebf c\u1ea1nh tranh m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb. Nh\u1eefng si\u00eau th\u1ecb l\u1edbn nh\u01b0 Metro, BigC, nh\u00e0 s\u1ea3n xu\u1ea5t mu\u1ed1n \u0111\u01b0a h\u00e0ng v\u00e0o th\u01b0\u1eddng ph\u1ea3i li\u00ean k\u1ebft \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m d\u00e1n nh\u00e3n ri\u00eang cho si\u00eau th\u1ecb.  <\/FONT><\/SPAN><\/SPAN><\/P>

N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, nh\u1eefng s\u1ea3n ph\u1ea9m mang nh\u00e3n hi\u1ec7u Wow gi\u00e1 r\u1ebb c\u1ee7a BigC ch\u1ec9 n\u1eb1m \u0111\u01a1n l\u1ebb tr\u00ean c\u00e1c k\u1ec7 h\u00e0ng nh\u01b0 bao s\u1ea3n ph\u1ea9m kh\u00e1c th\u00ec hi\u1ec7n nay h\u00e0ng h\u00f3a mang t\u00ean si\u00eau th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u1ec1 k\u1ec7 h\u00e0ng, c\u00e1ch tr\u01b0ng b\u00e0y \u0111\u1ec3 thu h\u00fat kh\u00e1c. Nh\u1eefng m\u1eb7t h\u00e0ng c\u0169ng \u0111a d\u1ea1ng h\u01a1n r\u1ea5t nhi\u1ec1u. <\/SPAN><\/SPAN>Kh\u00f4ng ch\u1ec9 c\u00f3 n\u01b0\u1edbc r\u1eeda b\u00e1t, n\u01b0\u1edbc m\u1eafm, g\u1ea1o\u2026 nh\u01b0ng th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u ra th\u1ecb tr\u01b0\u1eddng, hi\u1ec7n nay h\u00e0ng nh\u00e3n ri\u00eang gi\u1edd \u0111\u00e3 c\u00f3 th\u00eam s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u, s\u1eefa t\u1eafm, x\u00e0 ph\u00f2ng,  nhi\u1ec1u lo\u1ea1i th\u1ef1c ph\u1ea9m, s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn v\u00e0 h\u00e0ng gia d\u1ee5ng kh\u00e1c. <\/SPAN><\/SPAN>T\u1ea1i Fivimart, th\u1ebf m\u1ea1nh c\u1ee7a h\u00e0ng h\u00f3a mang t\u00ean si\u00eau th\u1ecb l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m, h\u00e0ng kh\u00f4 nh\u01b0 g\u1ea1o, m\u1ed9c nh\u0129, n\u1ea5m h\u01b0\u01a1ng, \u0111\u1ed7, l\u1ea1c\u2026. v\u00e0 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c. <\/SPAN><\/SPAN><\/FONT><\/FONT><\/FONT><\/P>

Ch\u1ecb H\u01b0\u01a1ng \u1edf T\u00e2y H\u1ed3 (H\u00e0 N\u1ed9i) chia s\u1ebb: Mua h\u00e0ng t\u1ea1i c\u00e1c si\u00eau th\u1ecb th\u1eddi \u0111i\u1ec3m n\u00e0y gi\u00e1 c\u1ea3 \u1ed5n \u0111\u1ecbnh h\u01a1n \u1edf ch\u1ee3 v\u00e0 c\u00f2n \u0111\u01b0\u1ee3c nhi\u1ec1u khuy\u1ebfn m\u00e3i. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e3n h\u00e0ng ri\u00eang m\u00e0 si\u00eau th\u1ecb cung c\u1ea5p gi\u00e1 r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u. \u0110\u01a1n c\u1eed 1 chai n\u01b0\u1edbc r\u1eeda b\u00e1t 5 l\u00edt c\u1ee7a c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c gi\u00e1 t\u1eeb 65.000 \u0111\u1ebfn 80.000 \u0111\u1ed3ng th\u00ec h\u00e0ng Wow ch\u1ec9 h\u01a1n 40.000 \u0111\u1ed3ng; chai d\u1ea7u g\u1ed9i \u0111\u1ea7u 700ml c\u1ee7a si\u00eau th\u1ecb n\u00e0y c\u0169ng ch\u1ec9 c\u00f3 24.000 trong khi nhi\u1ec1u h\u00e3ng kh\u00e1c ph\u1ea3i tr\u00ean 40.000 \u0111\u1ed3ng\u2026 \u0110\u01b0\u1ee3c bi\u1ebft, “WOw! Gi\u00e1 h\u1ea5p d\u1eabn” l\u00e0 nh\u00e3n hi\u1ec7u \u0111\u1ed9c quy\u1ec1n c\u1ee7a Big C do nh\u1eefng nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam s\u1ea3n xu\u1ea5t tr\u00ean tinh th\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00eam ng\u1eb7t nh\u1eefng ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 \u0111\u00e3 cam k\u1ebft v\u1edbi Big C. S\u1ea3n ph\u1ea9m “WOW! Gi\u00e1 h\u1ea5p d\u1eabn” th\u01b0\u1eddng r\u1ebb h\u01a1n t\u1eeb 10% \u0111\u1ebfn 70% so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u kh\u00e1c. T\u1ea1i Fivimart hay Co.op Mart, c\u00e1c s\u1ea3n ph\u1ea9m nh\u00e3n ri\u00eang c\u1ee7a si\u00eau th\u1ecb c\u0169ng c\u00f3 gi\u00e1 b\u00e1n c\u1ea1nh tranh r\u1ebb h\u01a1n t\u1eeb 10-30% h\u00e0ng c\u00f9ng lo\u1ea1i.<\/FONT><\/SPAN><\/SPAN><\/P>

L\u1ee3i th\u1ebf v\u1ec1 khuy\u1ebfn m\u00e3i, gi\u00e1 b\u00e1n c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb nh\u1eefng doanh nghi\u1ec7p uy t\u00edn \u0111\u00e3 \u0111em l\u1ea1i s\u1eefa h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng d\u00e1n nh\u00e3n si\u00eau th\u1ecb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i khi mua h\u00e0ng gi\u00e1 r\u1ebb trong giai \u0111o\u1ea1n kinh t\u1ebf kh\u00f3 kh\u0103n, c\u00e1c si\u00eau th\u1ecb v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i c\u0169ng b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n b\u1edfi ch\u00ednh s\u00e1ch gi\u00e1 h\u1ee3p l\u00fd. Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111ang th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn b\u1edfi t\u00ednh c\u1ea1nh tranh cao v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.

                                                                         Theo B\u00e1o c\u00f4ng th\u01b0ong<\/FONT><\/SPAN><\/SPAN><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t trong nh\u1eefng \u201cchi\u00eau\u201d gi\u1ea3m chi ti\u00eau trong th\u1eddi k\u1ef3 gi\u00e1 c\u1ea3 leo thang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi n\u1ed9i tr\u1ee3 t\u00edn nhi\u1ec7m ch\u00ednh l\u00e0 mua h\u00e0ng t\u1eeb nh\u1eefng nh\u00e3n hi\u1ec7u ri\u00eang bi\u1ec7t c\u1ee7a si\u00eau th\u1ecb. C\u00e1c m\u1eb7t h\u00e0ng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u si\u00eau th\u1ecb \u0111\u1ea9y m\u1ea1nh, coi nh\u01b0 th\u1ebf m\u1ea1nh ri\u00eang c\u1ee7a m\u00ecnh. Nghi\u00ean c\u1ee9u th\u1ecb […]<\/p>\n","protected":false},"author":2,"featured_media":18653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"_links":{"self":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/18655"}],"collection":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18655"}],"version-history":[{"count":0,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/posts\/18655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=\/wp\/v2\/media\/18653"}],"wp:attachment":[{"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dntieubieuna.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}